Hello! 👋

Hello, I’m Stuart Wilson.

I help people and teams make sense of complexity. My background spans more than twenty years across digital design, copywriting, brand strategy, and creative leadership. I’ve worked with global brands like Nike, Audi, Microsoft, Shell, and New Balance, and I’ve spent most of my career turning difficult problems into clear, usable ideas that people can actually act on.

My work sits at the intersection of strategy and creativity. I build messaging systems, shape tone of voice, design campaign platforms, and support founders and CMOs who need clarity, calm thinking, and a steady hand. I’ve led teams at agencies including AKQA, JWT London, McCann, Havas and Grey, and built a 66% pitch win rate by listening hard, asking better questions, and keeping the work focused on what matters.

I’m also AI-native.

I’ve used ChatGPT daily since November 2022, it runs through almost 80% of my day. AI isn’t a novelty for me. It’s part of how I think, explore, and build. It’s changed my process, sharpened my judgement, and opened new ways of solving problems that didn’t exist a few years ago. I’m curious by nature, but disciplined in how I apply it.

My approach is simple: warm, structured, human. I don’t do noise. I don’t do jargon. I prefer straight talk with soul; clarity with depth, honesty with humanity. I like finding the signal that unlocks everything else, then shaping the work around it.

Outside of work, I’m a dad to two teenagers and a long-time England supporter. I also founded Football Mind Coach, a project shaped by my son’s academy journey and my belief that the mental side of football is coachable. It brings together psychology, clarity, and real-world experience, the same themes that run through all my work.

If you want to talk about brand clarity, creative direction, AI, or just making sense of something complex, I’m always open to a conversation.