CHALLENGE

Rolls-Royce needed to inspire young engineers to envision the vast and varied career opportunities available to them through its apprenticeship program. In a competitive landscape, the challenge lay in illustrating the extraordinary scope of engineering projects at Rolls-Royce—from aerospace to marine and energy—while encouraging applications from those eager to embark on a career in cutting-edge technology.

INSIGHT

Many aspiring engineers seek hands-on opportunities that go beyond typical career paths, looking for roles that offer diverse and impactful experiences. By showing the tangible outcomes of Rolls-Royce’s engineering expertise across multiple industries, the brand could captivate young minds and help them visualize their potential future contributions to monumental projects.

SOLUTION

An engaging image of a classic engineer’s blue toolbox was designed to symbolize the limitless opportunities at Rolls-Royce. Emerging from this toolbox were dynamic scenes of iconic Rolls-Royce engineering achievements—from fighter jets and submarines to luxury yachts and power systems—inviting young engineers to imagine the vast career possibilities. Messaging underscored the impactful technologies they would work on, like nuclear cores for submarines, high-thrust engines, and marine systems on over 30,000 vessels. The campaign CTA guided users to the apprenticeship page, seamlessly connecting inspiration with action, inviting them to launch their journey into the extraordinary world of engineering at Rolls-Royce.