Brief:

To launch the new Meriva with a truly integrated campaign in order to raise awareness and generate sales. Activities comprised pre-launch online advertising, an innovative direct mail pack, follow-up online advertising, an e-mail campaign, DiTV and Vauxhall's intranet.

Solution:

Most activity drove prospects to the main Vauxhall website so we developed and embedded a unique and informative microsite. All communications were built around the same big idea; a car that appeals to kids as much as it does to parents. The visitor had the option of viewing the car from an adult's or a child's point of view by using a moveable divider flip from one view point to another.

Awards:

Cannes Cyber Lions 2004: Silver, Meriva Microsite
Cannes Cyber Lions 2004: Bronze, Meriva Overlay
Cannes Direct 2004: Silver, Meriva Launch Campaign
BIMA 2003: Finalst, Meriva Microsite
Revolution 2004: Finalist x 2, Meriva Microsite
D&AD: The Annual 2004
IAB Creative Showcase June 2004: Runner-Up