CHALLENGE

Eurosips set out to engage fans around UEFA Euro 2016 by connecting the universal appeal of football with the drinking culture surrounding the sport. As a creative challenger agency, their goal was to stand out by creating unique, shareable content in a crowded agency landscape. Eurosips’ task was to use beer, a staple of football culture, as a central theme, establishing thought leadership and engaging sports and beer audiences.

INSIGHT

Beer and football are an iconic pairing, especially during major tournaments. By capitalising on this synergy, Eurosips saw an opportunity to create fun, immersive experiences for fans through content that didn’t just celebrate the games but also showcased beers from competing nations. Leveraging their expertise with sports brands like New Balance Football, Eurosips could highlight their deep understanding of the sports and lifestyle marketing arena.

SOLUTION

Eurosips introduced the “ZAK Euro ChampionSip” campaign, which blended blind taste challenges with tournament-style match predictions. This innovative approach allowed fans to explore international beer flavours while predicting game outcomes. The solution featured:

ZAK Euro ChampionSip Content Hub: A dedicated platform featuring a series of 30-second video clips capturing blind taste tests of 23 beers and one cider, each from participating countries. This format mirrored the Euro 2016 group games, offering a playful, social experience.

Blind Taste Challenges and Entertaining Reactions: Contestants tasted each beer without branding and described flavours in unique, non-traditional terms like “mountain fresh with a kick of panda power.” The series injected humour and authenticity, making it highly shareable across social channels.

Ongoing Content Series: Eurosips released video predictions for each match, extending engagement throughout the tournament and consistently drawing fans back to their platform.

Positioning as Agents of Change: The campaign emphasised Eurosips’ role as a bold, independent agency through high-quality, distinctive content that stood out in a market dominated by big networks. Their challenger mindset, paired with their track record in sports (including their work with New Balance Football), underscored their commitment to creative disruption.

OUTCOME

The ZAK Euro ChampionSip became a hit, successfully blending the cultural and emotional connections between beer and football. Eurosips’ approach not only increased their visibility as thought leaders in the beer and sports categories but also reinforced their reputation as a go-to agency for sports sponsorship and fan engagement. Their unique, dynamic content series elevated their profile as an “Agent of Change,” setting a benchmark for engaging, cross-platform content during high-profile sporting events.