CHALLENGE

Create a new corporate banner campaign to launch Shell's new 'let's go' proposition.

INSIGHT

Our bull's eye audience was thought leaders - academics, governments, journalists and NGOs. In short: time-pressed people. We therefore needed sharp and snappy communications that would create instant impact.

SOLUTION

An attention-grabbing banner campaign that got results. Overall, the campaign delivered 64,067 clicks, with a click-through rate of 0.18% (over double the CTR of the previous corporate campaign, which was 0.07%, and almost double our target of 0.10%).