CHALLENGE

Somo faced the complex task of building a distinct, multi-faceted brand that could position the company as a leader in connected world solutions while also addressing diverse client needs across digital product development, marketing, and technology incubation. Somo needed a cohesive brand structure and visual identity to bring clarity and consistency to its expanding suite of services and attract clients and talent in a crowded tech market.

INSIGHT

To truly resonate, Somo's brand needed to capture both the functionality and innovative drive at the heart of its offerings. At its core, the brand had to embody a dynamic, forward-looking approach, grounded in reliable expertise but flexible enough to creatively engage audiences across industries. SPARK, the new brand mark, would encapsulate Somo’s spirit as an “agent of change,” symbolising movement, connectivity, and potential.

SOLUTION

The SPARK brand mark was designed as a versatile, recognisable identity that reflects Somo's dual commitment to professionalism and innovation. With its distinctive 16:9 aspect ratio and 30° dynamic arrow, SPARK represents Somo’s purpose of driving progress. This brand mark anchors Somo’s messaging across all divisions—Create for custom products, Promote for marketing, and Incubate for innovation labs—each with targeted value propositions but united under the broader mission of powering the connected world. SPARK’s adaptable design supports both formal applications and lighter, playful uses, ensuring a coherent yet engaging presence across channels.