CISCO SECURE THE ENTERPRISE - IF IT'S CONNECTED, IT'S PROTECTED
Creative Director | Red Havas | B2B Social Campaign, Global, LinkedIn

CHALLENGE

Cisco is the world's largest networking company, but the market didn't see it as a security leader. In a crowded cybersecurity category dominated by pure-play vendors with sharp, single-minded positioning, Cisco's security story was fragmented across siloed solutions. The brief: break through the sea of sameness, unify the narrative across four solution pillars, and shift market perception to position Cisco as the #1 cybersecurity company in the world. Audience: C-Suite buyers, CIOs and CISOs, with zero tolerance for complexity or corporate noise.

INSIGHT

Cisco built the infrastructure that connects the world. Every device, every organisation, every transaction runs on it. That network heritage is not separate from security. It is the security advantage. No competitor could claim what Cisco already owned. Connection and protection are not two different things. They are the same thing.

SOLUTION

As Executive Creative Director at Red Havas, I led the global social campaign built on a single, reductive idea: If it's connected, it's protected. The work repositioned Cisco's entire security portfolio: Firewall, Secure Connectivity, Zero Trust, and XDR under one unified story. The visual language used Cisco's signature Coil to physically encircle connected devices, making the idea tangible: protection as a direct extension of connection. The social voice deliberately broke from B2B security convention; human, confident, non-jargon, to cut through with C-Suite audiences. Delivered across LinkedIn as a multi-wave content programme of carousels, static posts, animations and video, with A/B testing built in to optimise in-campaign.

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