CHALLENGE

In the fast-paced digital world, advertisers struggle to create impactful onscreen display ads that captivate audiences in small digital spaces with limited screen real estate and attention spans. The challenge is to develop compelling narratives that cut through the noise while fitting within these constraints.

INSIGHT

Effective display advertising demands brevity, creativity, and the ability to convey meaningful messages quickly. To stand out, advertisers must master the art of storytelling with minimal resources—fewer pixels, words, and time—while maximising emotional impact and clarity. This approach reflects Abram Games’ philosophy of delivering “maximum meaning” from “minimum means.”

SOLUTION

"Tattooed Baby," an eBook, provides a concise guide for creating effective onscreen display advertising. It features 150 insights, each under 140 characters, showcasing the power of brevity and simplicity in digital storytelling. By blending art, code, and word economy, the book teaches professionals and students how to craft engaging, high-impact ads that resonate within small digital spaces. It shares best practices developed over fifteen years of experience to inspire creative excellence in onscreen advertising, helping practitioners turn small ads into powerful storytelling tools.