Words, images, and systems that sell, and get remembered.
This is where clarity meets craft: fast reads, distinctive visuals, and language that lands.
KitKat PlayCaptcha
Turning a digital frustration into playful branded interaction.
Challenge
CAPTCHAs frustrated users and wasted attention. Could they become a branded moment instead of a barrier?
Insight
Known for taking breaks, KitKat had the credibility to turn digital irritation into delight.
Solution
Partnered with Future Ad Labs to create PlayCaptcha, where users swipe KitKat foil to prove they’re human. A seamless, brand-native gesture that turned utility into media.
Result: Winner, Eurobest Innovation Award 2014.
Rolls-Royce Apprenticeships
Elevating an employer brand through imagination and visual storytelling.
Challenge
Inspire young engineers to see the extraordinary scope of careers at Rolls-Royce, from aerospace to marine and energy.
Insight
A simple engineer’s toolbox could symbolise infinite opportunity when opened up to imagination.
Solution
Designed a key visual showing worlds bursting from a classic blue toolbox - jets, submarines, marine engines - each representing a Rolls-Royce discipline. Elegant storytelling that translated across print, OOH, and digital with equal power.
Shell Aberdeen - Engineering Heroes
Turning recruitment into cinematic celebration.
Challenge
Recruit elite engineers travelling through Aberdeen Airport - a global hub for oil and gas professionals.
Insight
Engineers are proud problem-solvers. Celebrate their impact with the epic energy of film.
Solution
Created cinematic OOH showing Shell’s engineering feats - from the world’s deepest offshore platform to the first floating LNG facility. Dramatic composition and lighting positioned engineers as modern heroes.
Result: Increased applications and brand perception uplift.
KitKat Royal Baby PR Stunt - Newsjacking
A witty, real-world activation built on empathy and timing.
Challenge
During the 2013 Royal Baby frenzy, the world’s media sweltered outside St. Mary’s Hospital. Could KitKat own the moment with empathy and wit?
Insight
The parched press needed a break. Literally.
Solution
Deployed a branded ice cream van serving KitKat 99 cones to journalists waiting in the heat. Over 300 distributed, multiple media pickups, and positive coverage worldwide.
Proof that real-time creative craft builds real goodwill.
Holiday Inn “You’re Welcome”
Bringing humanity and restraint to family hospitality marketing.
Challenge
Reassert Holiday Inn’s warmth for families, without clichés or over-sentimentality.
Insight
Parents remember how brands make them feel in moments of chaos, not calm.
Solution
Crafted a platform that celebrated imperfection: the moments when kids are loud, messy, human.
Tone: calm, understanding, reassuring.
Message: whatever happens, you’re welcome.
Adidas - “Because the World’s Not Flat.”
Blending performance insight with tactile, retail-ready storytelling.
Challenge
Launch AdiStar Control and Supernova running shoes across Europe — driving retail conversion and brand distinction.
Insight
Runners don’t care about “tech features.” They care about control, performance, and flow across unpredictable terrain.
Solution
Created the concept “Because the world’s not flat”, a campaign spanning print, in-store, and one of the first interactive banners that let runners reserve shoes directly from the ad.
Consistent visual identity from online to retail ensured a frictionless, tactile shopping experience.
Result: A seamless expression of design, narrative, and innovation.
Craft isn’t surface.
It’s how ideas earn attention, and keep it.