CHALLENGE

The mortgage application process is often cumbersome and daunting, with users feeling overwhelmed by complexity and lack of clarity. Many applicants, especially first-time buyers and remortgagers, experience high stress due to confusing terms, disjointed processes, and limited guidance—resulting in frustration and disengagement.

INSIGHT

Empowering users with a more transparent, user-friendly mortgage application process can transform a traditionally intimidating experience into a supportive journey. By focusing on a streamlined, educational approach that meets users where they are and demystifies each step, Compare the Market can foster trust, engagement, and satisfaction.

SOLUTION

Cyber-Duck proposes an end-to-end digital transformation of Compare the Market's mortgage experience, integrating user-centered design, advanced UX research, and technological innovation. Through enhanced data insights, AI support, and conversational interfaces, the solution provides intuitive, accessible tools to help users make informed decisions with confidence. This approach centers on inclusivity, efficiency, and personalisation, making the mortgage journey as simple and seamless as possible while building affinity with the Compare the Market brand.