CHALLENGE

HSBC wanted to reinforce its commitment to diversity and inclusion by aligning its brand message, "We focus on what matters," with the celebration of International Women's Day, making it clear that gender equality and merit-based recruitment are core values within the organisation.

INSIGHT

Hiring and retaining women should be grounded in recognising their skills, talent, and experience—not merely in meeting quotas. True inclusivity means creating an environment where women are valued for their professional contributions and supported to succeed on equal footing.

SOLUTION

HSBC launched a global internal campaign with a series of posters, online ads, and a comprehensive brochure, all celebrating the contributions of women across the bank. These materials, distributed across all divisions worldwide, highlighted shared values and encouraged employees to reflect on the importance of merit-based inclusivity. This initiative reinforced HSBC’s message that focusing on genuine talent and commitment to diversity is integral to the company culture, fostering a supportive and equitable workplace for all.