CHALLENGE

Benylin had 50 years of experience in the field of treating coughs. As a result of this milestone they wanted to market themselves as expert practitioners.

INSIGHT

Why couldn't Benylin put all that knowledge into a Smartphone app that uses machine learning to translate every cough captured by each microphone and offer a target solution from their product range of 18 cough syrups.

SOLUTION

We would then build a campaign around the functionality of the app, 'We Speak Cough' becomes the most up-to-date reference tool for diagnosis and relief.