CHALLENGE

Eurosips faced the task of generating engaging content around the UEFA Euro 2016 by leveraging popular beers from competing nations, bridging the connection between football and beer, and standing out as a creative challenger agency in a competitive landscape.

INSIGHT

Recognizing the powerful association between beer and football, Eurosips aimed to tap into this synergy by using blind taste challenges with beers from the participating countries to create shareable content. They aimed to position themselves as thought leaders in the beer and sports categories while showcasing their expertise through successful collaborations like New Balance Football.

SOLUTION

Eurosips devised an innovative strategy centred around the "ZAK Euro ChampionSip," conducting blind taste challenges that mirrored the group games of the UEFA Euro 2016. This approach created engaging, relatable content, and by leveraging their previous work with New Balance Football, Eurosips emphasised their expertise. Their goal was to differentiate themselves as Agents of Change, producing distinctive content in a saturated market and becoming the most talked-about agency. The ongoing content series, featuring 30-second videos predicting match outcomes, ensured continuous engagement and visibility throughout the tournament.