CHALLENGE

Crafting Compelling Device Feature Videos

The challenge is to create engaging videos that effectively communicate IQOS 3.0 and IQOS 3.0 Multi features. Balancing innovation display and benefits without overshadowing predecessor shortcomings is vital. Maintaining brand consistency while captivating tech-smoking converts adds complexity.

INSIGHT

Mature market consumers desire product insights when considering smoking alternatives. Videos must convey enhancements succinctly. Visuals should be self-explanatory due to muted sound. Focus on aesthetics and practicality catering to lifestyle needs.

SOLUTION

We'll create concise videos spotlighting IQOS 3.0 and IQOS 3.0 Multi features. Each highlights a facet, using dynamic animations and visuals. A consistent, modern brand tone, with brief text, ensures content conveys information even when sound is off. Aim to pique interest and encourage exploration of these innovations.