CHALLENGE

MasterCard believes in a world with better ways to pay, a more connected world - a world beyond cash. What is the next generation of electronic payments? The brand communication platform of Priceless currently in 2012 does not extend into the digital expression of the brand. How can we centre the consumer into the passion of Priceless, enabling them to encounter more Priceless experiences? What is the overall consumer proposition MasterCard must develop in the next 5-8 years? How does it begin?

INSIGHT

MasterCard provides consumers with easy and seamless buying experiences that connect them to the things in life that matter most. How we transact leaves a data trail. There is a wealth of data exhaust from our 1.8 billion global MasterCard customers in their consumer transactions. Why don't we tap into the wisdom of our own network by leveraging Priceless insights in spending behaviour? Data insight provides context so we could create a serendipity engine with predictive personalisation, providing our customers with what they want before they want it.

SOLUTION

Priceless Me is a tracking loyalty marketplace providing a peer perk program to worldwide Mastercard members. It provides ideas and inspiration to help us find Priceless moments in our daily lives. It is a global playground channel directing membership traffic to extraordinary experiences in the cities they live and travel in. It is a social graph driven by the pathways into Priceless by the people who are inspired to get more out of life and that means getting more out of their city. We call this freedom within the framework of Priceless. The proposition of Priceless Me is 'SPEND PRICELESS TIME' and the purpose of the Priceless Me App is to lead you to Priceless moments. Start something Priceless, download Priceless Me today.