CHALLENGE

Attract and recruit the best graduates worldwide to join Shell.

INSIGHT

Working at Shell is like working nowhere else because graduates have the opportunity to help with the most important challenge of the 21st Century - the energy challenge.

SOLUTION

A poster and press ad that dramatically presented the scale of the energy challenge. To maximise interest for each market, we showed what earth would be like from space for their particular region - Europe, Middle East, Asia Pacific and North America.

Thanks to the campaign, Shell exceeded its graduate recruitment targets.