GEOPURSUIT

The Challenge

To help meet the global energy challenge Shell needs graduates who share their passion for creative problem-solving. Our brief was to attract the most ambitious problem-solvers in the student community - including those who’d never considered Shell as an employer.

The Solution

Geopursuit is a lateral thinking adventure game hosted on Google Earth. Six challenging clues over six weeks. And in order to solve them students had to learn about Shell’s most spectacular innovations.

The Results

We targeted just 8 UK universities but received entrants from over 170 institutions in 22 countries. In our exit survey 71.6% said they were more like to apply to Shell having played.