CHALLENGE

With HEETS flavours offering a diverse range of taste experiences, the challenge lies in conveying these flavour profiles through social media. Since audiences are remote from the product and cannot directly experience the flavours, the campaign must find a way to drive curiosity and sensory intrigue through purely visual and auditory means while navigating restrictions around direct tobacco marketing.

INSIGHT

Flavour perception is deeply influenced by sensory cues beyond taste alone. Visual and auditory elements can evoke specific textures, temperatures, and moods associated with each HEETS flavour, allowing audiences to feel the essence of each profile without direct tasting. By leveraging the visual appeal of each flavour’s characteristics, we can create a sensory bridge that resonates with viewers and stimulates curiosity.

SOLUTION

To bring HEETS flavours to life on social media, we developed a series of short, animated visuals that represent each flavour profile through analogous textures, colours, and motion. From warm, rich hues that capture classic tobacco notes to vibrant, icy visuals for menthol blends, each animation evokes the feel of the flavour in a way that’s both engaging and imaginative. Combined with subtle sound design, these animations provide an immersive experience that invites viewers to explore the world of HEETS flavours and deepens their connection to the brand.