CHALLENGE

As Kit Kat aimed to strengthen its digital presence, Nestlé needed a partner capable of driving engagement and loyalty across digital channels. The challenge lay in evolving Kit Kat’s traditional brand identity, "Have a break. Have a Kit Kat," into a modern, interactive digital experience that resonated with the brand’s strong UK customer base.

INSIGHT

Kit Kat's audience, already highly engaged on social media, values moments of light-hearted breaks and social connectivity. By creating meaningful, shareable content aligned with the brand’s identity, Kit Kat could deepen its connection with fans and further establish itself as a fun, accessible choice for online and offline audiences alike.

SOLUTION

JWT London, as Kit Kat’s long-time creative partner, leveraged its deep understanding of the brand to win the digital account. The agency crafted a digital strategy centered on enhancing Kit Kat’s social media footprint, building an interactive website, and executing online advertising that reflects Kit Kat’s iconic "break" moments. Through engaging community management and shareable digital content, JWT positioned Kit Kat as a top-tier digital brand, advancing its appeal in the UK and globally while expanding its reach across multiple online platforms.