CHALLENGE

ZAK, an independent creative agency, faced the challenge of increasing recognition and attracting new business in a highly competitive market. Despite their expertise in branded content, they needed a more impactful way to showcase their creativity and unique approach to a wider audience.

INSIGHT

ZAK recognized the value of connecting with their local community on Leather Lane, filled with colorful market traders. They saw an opportunity to align their need for self-promotion with the traders' authenticity and shared goal of standing out. This insight led to the idea of combining ZAK's challenger mentality with the honest opinions of everyday people.

SOLUTION

ZAK created "Market View," a weekly YouTube series featuring Leather Lane market traders reviewing and reacting to ads featured in Campaign's "Private View." This fresh approach combined the analytical perspective of adland with the candid reactions of real people, offering a unique blend of industry insight and authenticity. By bridging professional creativity with genuine opinions, ZAK showcased their abilities while engaging their target audience, resulting in a 170% uplift in engagement and over 8000 new profile visits.