CHALLENGE

New Balance needed to establish a strong connection with young, aspirational footballers by showcasing the expertise and skills required to “play like a pro.” This campaign aimed to elevate the brand’s credibility in the football market, inspiring both seasoned players and newcomers by offering professional-level insights directly from top players and elite clubs.

INSIGHT

Football fans and young players are not only interested in the big matches but also in the behind-the-scenes training and tactics that create success on the field. By engaging audiences with exclusive access to training grounds, advice from professional players, and insights into high-performance techniques, New Balance could build a relatable and inspiring campaign that reinforces its brand’s association with top-tier football.

SOLUTION

The "Like A Pro" social media series was launched, taking viewers into training grounds like Melwood with Liverpool and FC Porto’s pre-season sessions. Through engaging video content, fans could experience a step-by-step breakdown of pro-level drills, position strategies, and conditioning techniques from players like Massimo Luongo. By leveraging authentic insights from renowned clubs and athletes, the campaign allowed New Balance to reach aspiring players while building a community centered on skill development and empowerment. The series highlighted New Balance’s commitment to supporting all levels of play, positioning the brand as an ally to anyone striving to “Run the Game” on any pitch, at any level.