CHALLENGE
In 2014, the Android KitKat campaign aimed for a Cannes Lion Mobile Award. The task: create a two-minute video entry. All materials must be final on submission; no changes allowed. Work began in mid-March. After an initial edit for client approval, the Creative Director left for a two-week easter vacation ahead of the April 11 submission deadline. The responsibility for delivering this film shifted to me during this period.

INSIGHT
Android's operating system naming tradition prompted them to seek a new denomination starting with "K" for their latest software version. Recognising Kit Kat's iconic "K" in the sequence, Android reached out to JWT, the global agency for Kit Kat, to create a match made in heaven where everything worked in both chocolate and technology.

SOLUTION
The result was an engaging and authentic depiction of the Android KitKat journey together. While meeting the Cannes Lion criteria, the piece encapsulated the mix of a progressive Californian tech company and the fun, empathetic and playful personality of one of the world’s favourite chocolate bars. The adaptability to shifting dynamics and the capacity to ensure harmony between elements sent a powerful signal. In the end, the project resonated with audiences and panellists alike. It stood as a testament to the value of collaborative spirit, the power of adaptability, and the joy of crafting a narrative that resonated with hearts.