CHALLENGE

Lenovo needed to create a memorable launch for their AI PCs at the Berlin press event, showcasing how their technology empowers users in a personal and relatable way. With the tech market crowded with complex, performance-driven messaging, Lenovo aimed to break through the noise and connect directly with attendees by demonstrating how AI can enhance individual experiences in everyday life.

INSIGHT

People engage with technology most when it feels relevant and personalised to their needs. Lenovo recognised that the power of AI lies in its ability to adapt and optimise users’ tasks, creativity, and productivity. To make a lasting impression, Lenovo needed to show how their AI PCs could seamlessly integrate into and improve everyday life, making technology feel like an extension of the individual.

SOLUTION

Lenovo designed six immersive zones that highlighted how their AI technology amplifies personal capabilities—from predictive AI assistants to creative and music innovation tools. Each zone allowed visitors to experience firsthand how Lenovo’s AI adapts to their needs, whether by optimising workloads, securing devices, enhancing creativity, or improving comfort. By focusing on personal empowerment, Lenovo transformed the product demo into an engaging, relatable experience, positioning their AI PCs as indispensable tools for the modern user.