CHALLENGE

ZAK, an independent creative agency, faced the challenge of gaining recognition and attracting new business in a competitive market. Despite their expertise in creating branded content, they needed a way to showcase their capabilities and unique approach to a wider audience.

INSIGHT

Recognizing the need for self-promotion and brand visibility, ZAK decided to leverage their local community and its vibrant personalities. They found common ground with market traders on Leather Lane, sharing the goal of promoting their products and services. This insight led to the creation of "Market View," a content platform that aimed to combine ZAK's challenger mentality with the genuine opinions of real people.

SOLUTION

ZAK's solution, "Market View," involved producing weekly episodic YouTube videos in collaboration with market traders. These videos featured the traders' reactions and reviews of ads showcased in Campaign's "Private View." By bringing together their branding expertise and the traders' honest perspectives, ZAK was able to create a unique blend of Campaign's analytical approach and the candidness of Gogglebox.