CHALLENGE
Propagating Effective Onscreen Display Advertising.

INSIGHT
In a digital world characterised by short attention spans and limited screen real estate, the challenge lies in creating impactful onscreen display advertising that captures attention and delivers meaningful messages. Recognising the need for concise and engaging content, the eBook "Tattooed Baby" aims to provide a comprehensive guide to the art of maximising storytelling within the constraints of small digital spaces.

SOLUTION
"Tattooed Baby" serves as a collection of insights, where each of the 150 insights is succinctly conveyed in under 140 characters. This approach mirrors the essence of the eBook, emphasising the need for brevity and economy of words in today's fast-paced digital landscape. The handbook explores the fusion of art, code, and word economy to craft compelling narratives within small digital "letterboxes." By sharing best practices developed over fifteen years of professional experience, "Tattooed Baby" seeks to elevate the quality of onscreen display advertising and eradicate forgettable content. The eBook's intention is to empower both students and professionals to excel in onscreen display advertising, enabling them to tell engaging stories in limited spaces while fostering a culture of creative excellence.